Loewe brand analysis and product assortment
As a minor in fashion merchandising, this was one of my first collaboration projects where I was introduced to the concept of product assortments and coming up with strategic and creative ideas to sell the brand to the consumer. This is a 2 part project covering the analysis of the brand Loewe, and then showing our ideas of a product assortment for the brand and how we would market the brand for their consumers.
